Microsoft buys Web map company
December 13, 2007 at 11:35 am | In IT News | Leave a CommentMicrosoft Corporation has acquired a British online mapping company Multimap to enhance its existing Windows Live Web-based services. According to Microsoft this acquisition will play a significant role in the future growth of search business. Multimap will operate as a wholly owned subsidiary of Microsoft as part of its Search and Virtual Earth teams.
Multimap, which provides street-level maps, travel directions and local information. Multimap also offers hotel and restaurant-booking services and builds private-label mapping tools for companies, including Hilton Hotels and Ford Motor Co.
Microsoft’s search engine gets fewer queries each month than No. 1 Google Inc. or No. 2 Yahoo Inc., but the company has said that improvements to its search engine this fall made its results just as good as Google’s. At that time, Microsoft also retooled the interface of its own map-based local search site.
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