LML plans a comeback again in market with new models

Posted: July 29, 2011 in Automobile, Latest Bike
Tags: , , , ,

Kanpur based Indian two wheeler company LML (Lohia Machinery Limited) palns to comeback again with the new & old successful models. The company will launch India’s first 200cc geared scooter against models such as Suzuki’s Access 125 and Mahindra 2 Wheelers’ Duro, Rodeo and Flyte.

The company has also launched the Select 4, four stroke scooter in the NCR region. The scooter will only be available in select regions of north India as has been the case with many of the past LML models. Coming back to the LML Freedom, the company will use the same old platform but will be a much evolved product and will be differently engineered. The bike will also get an all new engine range that will be frugal as well as powerful. The 100-125 cc segment of the market has seen a lot of action lately with big players like Hero Honda, Bajaj, Yamaha, Honda & TVS.

“We felt that Freedom still has an after-life simply because there is a section of satisfied consumers still using the motorcycle. We still have the old platform but the new Freedom will be a much-evolved product, which would be differently engineered with a new engine,” PS Choudhary, head of marketing and sales.

Choudhary said Freedom’s 100 cc variant would compete with Hero MotoCorp’s Passion Pro, while the 125 cc would be a sporty model. “LML has always been a niche player and has never been in the volume game, which will remain. Besides, within the next two months, LML will launch a 200 cc geared four-stroke scooter, the most powerful, geared scooter model in the country till date.

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